Professional ADA Signage For Legal Compliance & Customer Credibility
Are you opening a new brick-and-mortar business and interested in learning more about ADA disability guidelines? Has a customer commented that your ADA signage is lacking or logged a complaint about the issue online?
Business owners have to cover their bases when it comes to both legal ADA compliance and building trust with current and prospective clients who rely on important signage to support their navigation of your office, storefront or public spaces.
Click Here to read The Americans With Disabilities Act’s current guidelines and compliance requirements.
Make it easy
From website navigation to physical navigation, customers want to find what they need as quickly as possible. For someone facing mobility challenges, or who is visually or hearing impaired, signage is critical to helping the individual navigate your business as they locate what they want or learn more about your products and services.
In addition to supporting your compliance with current ADA disability guidelines, thoughtful signage and imagery is an important part of your branding strategy, so those with disabilities view you as inclusive and supportive of all, rather than reinforcing feelings of marginalization and exclusion.
Your creative, attractive and engaging signs may even garner more business, increasing revenue, because those with disabilities pay close attention to whether or not businesses honor their rights and needs. Business prospects often make choices about where to eat, shop or seek professional services based on whether or not there is adequate and appropriate signage because ease of access and the feeling of being seen, honored and welcome, make them feel more included.
Examples of Accessibility to Welcome Clients & Prospects
It’s best to take a big-picture analysis of your business when you’re creating a plan for ADA signage. This starts from the parking lot and walkways or paths to doors, flooring materials, bathroom locations, light switches, sink heights and more.
Once the structural and architectural elements are in place, it’s time to get in touch with a reputable sign company who will walk you through the realm of ADA sign compliance. The regulations can feel confusing and overwhelming when you just want to open a business, and you are not alone in that. Getting help from knowledgeable experts is key to sorting out what’s what so that you can move forward with confidence.
Examples of what to consider in terms of ADA-specific signage includes:
- Location and proximity – all signs should be located directly adjacent to the latch side of the door they identify
- Permanent room signs must be mounted between 48- and 60-inches from the ground
- Signs should have tactile lettering (rounded or domed braille) for visually impaired customers
- Typestyle on signage must be sans serif
- A minimum of 1/8th of an inch between characters on a sign
- There must be a light/dark contrast between characters and symbols and the sign’s background
- Backgrounds and characters cannot emit a glare
There are some exceptions to the ADA signage regulations. These are:
- Temporary signs
- Logo signs
- Marketing or advertising signs
- Signs with your company name
However, it’s always a good idea to keep ADA compliance in mind when designing the above exceptions as universal accessibility and a feeling of inclusion attracts prospects from all demographics.
Your Compliant ADA Signage Keeps You Safe From Lawsuits & Fines
First and foremost, your customer’s welcome, comfort, and wellbeing are always the first priority. A quick second, however, is the reality that failure to comply with ADA signage laws and regulations gets businesses into big trouble.
At the very least, you will be penalized by government fines. In worse case scenarios, business owners find themselves wrangled into lawsuits and legal trouble that are expensive in terms of money, time and energy. In worst case scenarios, your business may even be shut down.
Business Branding and ADA Compliant Signage Are a Winning Combination
When you pair your business’s carefully designed logos and branding with ADA compliant signage, you have a winning combination. There’s no need to sacrifice creativity and attractive colors or imagery for the sake of accessibility signage.
Professional and experienced sign companies work closely with clients to make sure your ADA needs are covered. We’ll design signs that strictly adhere to legal mandates without sacrificing your brand or personality. We’re also available to work with you on the graphics and photos used for signs, tradeshow displays, wall murals or window wraps, etc., to support diverse and inclusive imagery.
SpeedPro East Bay Has ADA Signage Experience
Don’t let the lack of ADA signage – or the wrong signage – have a negative impact on your company’s bottom line.
The graphic designers and printing team here at SpeedPro East Bay have experience with ADA signage regulations. We’re happy to walk your building – or review your build-out plans to design a signage strategy that respects the law and creates a welcoming and safe atmosphere for all of your clients and prospects.