The Bay Area never fails to be on the forefront of innovation, as it offers competition in a huge range of industries on a regular basis. When you attend trade shows, fairs, expos, and other marketing events, you need to offer the perfect blend of stunning visuals and clear information. Anything less, and you run the risk of getting lost in the mix with your competitors. SpeedPro East Bay understands the challenges that lie within these situations, and we can help you excel with a personalized point of purchase display. We’ve partnered with one of the biggest large-format graphics producers in the country, which grants us access to top-tier technology. Schedule your consultation with us today for more information.
WHAT ARE POINT OF PURCHASE DISPLAYS?
POP (point of purchase) displays are one of the most effective options for marketing retail products. They are most commonly seen next to the merchandise that they are promoting to highlight it and draw the customer to it. This is essentially a last-minute advertising option. Customers see your marketing one final time and then can make a decision. You can generally find them at the check out line or any area where a purchase decision can be made. On a larger scale, these are seen in malls and retailers. It’s a great opportunity to get even more visibility.
HOW can custom pop displays benefit you?
Not only will a unique display add memorability to your brand, but it will also make your life more convenient. Help customers make an informed decision with your displays. We’ll find a union between appeal and information for your custom displays. Backlit displays and other vibrant options will show every potential customer in the area exactly where their focus belongs. Give a more professional look also with these types of graphics.
For these kinds of projects, we carry a special catalog that showcases a huge range of graphics to fit your needs. No request is too big or small and we’re happy to brainstorm with you if you don’t know where to start. Here are just a few ideas to get you going.
TYPES OF POINT OF PURCHASE DISPLAYS
RETRACTABLE BANNER STANDS
Achieve ease and impact with our retractable stands, which come in different styles and models. When it comes to style, we offer three primary options — retractable, telescopic and spring-back. We also provide three distinct models — economy and standard as well as premium. The retractable options are portable and roll right down into a cartridge which can be placed into a carrying case. The other two have foldable hardware which makes transportation easy and doesn’t take up a lot of space.
Hop-ups are also portable. Use them as trade show backdrops, tabletop displays and more. They require no tools which make set up quick and easy. These are great if you’re a vendor giving samples of food, or a have a pop-up shop in a retail store. Hop ups help to give you your own sectioned working space and allow you to make the most of your branding and graphics.
Create a vivid backdrop so that no passersby can resist them. We carry a range of colors and brightness levels. We also have standalone light boxes that house posters and other visual elements. These can be similar to hop ups just a light up version. Backlit displays are great not only if you’re set up in a dark location but also to just draw attention to your product. When you have great, big, graphics, that light up, people will be sure to stop by.
TABLE STANDS AND KIOSKS
Help organize your limited display space with stands and kiosks, which can help you mimic a traditional retail store. Your employees can then use the rest of the area to stand and address customer concerns. Stands and kiosks are a great portable way to set up these displays. They are essentially a compact version of the others so you can have more space to display the product rather than the branding.
Another method of maximizing space, you can display products of various shapes and sizes on shelves. This is probably the most basic but common version of POP (point of purchase) displays. You’re able to customize these with shelf signage and keep it simple to promote the product.
The above options just scratch the surface too, as we also carry directional signage, table covers and much more.
CONTACT US ABOUT PERSONALIZED DISPLAYS
At SpeedPro East bay we’ll seek to provide you with long-term benefits, beginning with your personalized point of purchase displays. Contact us now to arrange your consultation. We will sit down with you and try to best understand your goals while giving feedback and suggestions. When you work with us, we’re a team. We also invite you to visit our studio, which is located on Clement Avenue in Alameda.