When was the last time you looked down? Did you notice anything especially interesting about it? Chances are no. SpeedPro East Bay is working to change this with our vibrant custom floor graphics. We can transform any floor surface into an experience that will force people to look down and away from their phones and other distractions. Floor graphics can help to do a variety of things other than just simply look good and stand out from other forms of graphics. Here are a few ways that floor graphics can make an impression:

  • ADVERTISING: This is a different form of advertising so it will definitely be noticed. You could simply put your logo, business name, or tagline on decals that line the floor and aisles that people walk along. This can help to make the difference of being noticed and since it’s an out of the box method, it could be more influential.
  • DIRECT TRAFFIC: Do you want to guide people to a particular set up or product? Floor decals are perfect this. You can create them in the shape of arrows, footprints, or any custom shape with information leading and pointing to the right direction. People can then easily follow the floor markers to get to the desired location.
  • CAPTURE ATTENTION: Do you have a particular product on sale or maybe a really fun event coming up? Custom floor graphics can be a really fun way to capture the attention of people walking by and get them interested in your product or event. This will be more effective than a poster hanging because it’s done in a unique way.
  • CREATING THE EXPERIENCE: Floor graphics can be the finishing touch or main event to any immersive experience. If you want to wow people with your floor graphics, consider a 3-dimensional image that makes them feel like the ground is opening up or they’ll fall right through. If you’re looking for a more subtle approach, you can amplify the nearby aesthetics with simple decal accents that will bring more attention to other areas.

At SpeedPro East Bay, our design team can help with you with your custom floor graphics concept based on what you want to promote or your goals. If you’re not sure whether you want to place your graphics indoor or outdoor, we make this easy. With our variety of indoor and outdoor finishes, you have the option to go either way.


Add that extra touch to any environment with customized floor graphics that will wow your audience. Whether for short-term promotion purposes or enhancing an environment, there is a solution for you. Similar to over-sized stickers, floor graphics use adhesive backed materials that can be placed on different surfaces. They’re durable enough to walk on using some of the best materials and finishes to last long. Here is what they consist of:

  • STURDY FOUNDATION: Our adhesive vinyl material is durable yet stretchy which makes it perfectly adhere to any surface. The durability is important for heavy traffic walking on them whereas the stretch makes installation easier. Our latex machine gives us the ability to print your message and graphics directly onto this vinyl material.
  • SLIP RESISTANT LAMINATE: Safety comes first and that’s why this is so important. Our special slip resistant laminate, which is also known as a matte finish, helps to protect from slips. It also helps to prevent any damage to the graphic itself from scratches, skids, and any other discoloration that may happen over time.
  • STRONG ADHESIVE: Floor graphics are not meant to last forever as they are going to wear over time. However, you will want them to last a while. This is why we use some of the most durable adhesive backed materials that we have to reinforce to any surface. This will ensure security to even the most textured surfaces including wood, brick, concrete, and more.

NEED custom floor graphics DESIGN IDEAS?

With floor graphics, the sky is the limit. You can get just as creative as you want, however, you might hit a creative block and need some ideas. If you’re in this predicament, here is a little inspiration of things you can use them for:

  • WELCOME: Simply make your customers feel welcome with floor graphics that say “welcome” or have a welcoming graphic. This is similar to the way a home has a welcome door mat. It sets the tone for what is to come and the people inside.
  • MESSAGING WITH INSPIRATION: Everyone could use a little positivity so why not take advantage of this. Use this opportunity to turn someone’s day around with some inspirational messages. After all, they say people may not forget what you said, but they’ll remember how you made them feel.
  • ADVERTISE: If you have a big sale coming up or special product on sale, leverage this. Use floor graphics to show off what’s coming up and what to look forward to.
  • SAFETY MARKERS: Do you have construction going on or certain areas that you want people to avoid? Use floor graphics to capture their attention and keep them out of harms way.

Because there are so many options when it comes to floor graphics, SpeedPro East bay will make sure to help you pick the right ones that work for you. Give us a call at 510.298.0699 or request a consultation to get started today.