Window graphics offer a savvy way for business owners to increase curb appeal, promote their brand, and to increase visibility to new prospects. Using printed window perforations rather than traditional graphics does the same thing, but also increases interior privacy without compromising the insiders’ views.
If you are new to the idea of dressing up your windows with promotional signage, visit our post, 5 Reasons Why Window Graphics Are a Must for business owners.
What is Perforated Window Signage?
Window perforations are created on the same vinyl sheets as traditional window graphics. However, instead of being printed on solid vinyl sheets, your logos, graphics, and fonts are printed on specialty vinyl that has tiny micro-punctures that comprise 50% or sometimes more, of the sheet’s surface area.
From the outside, these tiny holes do nothing to diminish your artwork, images, or fonts, yet the solid, high-quality finish prevents passersby from seeing clearly through into your brick-and-mortar offices or store. From the inside, the micro-perforations allow staff, employees, and customers to see outside and also bring a steady stream of daylighting indoors.
Printed window films:
- Are printed using a four-color process to ensure colors are clear and vibrant
- Keep photo images high-quality and realistic (great for florists, restaurants, etc.)
- Are 100% waterproof and sunproof, warrantied for 3+ years depending on the product
The ultimate result is your business’s messages printed loud and clear on the outside while providing substantial privacy to the interior of the building.
Printed window perforations are designed for both indoor and outdoor use, but we recommend installing the films on the exterior window facing to reduce sun glare and to keep your images and colors as crisp and visible as possible.
Ideas for Enhancing Your Building Using Perforated Window Films
Here are some of the ways our Bay Area business owners use printed perforated window films to enhance their business and their storefront’s esthetics.
Affordable branding and marketing
When it comes to semi-permanent signage options, perforated window films are one of your most affordable options. They can live on your windows for years or you can also use them as a high-quality way to promote a new offer or to add seasonal interest to your storefront. Some business owners select certain windows on which to retain permanent window graphics and then designate others as their “changeable” windows that rotate various messages depending on the season, marketing goals, current or upcoming offers, a new product launch, etc.
Right now, our printers are working night and day to create attractive COVID-19 signage to address our clients’ new business practices and recommendations to keep their customers and their employees safe, secure, and well.
Reduce solar heat gain and increase energy efficiency
While perforated window film offers one-way visibility from the inside, they still diminish a large amount of the UV rays that increase solar heat gain in your building. Installing them on windows that get their fair share of sunlight – such as western and southern exposures – your business benefits from reduced solar heat gain and lower energy costs during peak seasons. The films also minimize harsh sun glare on computer and gadget screens, while minimizing sun fading of products, furnishings, or artwork.
Privacy (or camouflage)
Using window perforations is a smart way to gain privacy without using cumbersome shades or interior window coverings. While your brand- or offer-specific signage engages the world outside, you can enhance privacy for interior office spaces or provide a bit of camouflage to block a messier or unsightly storeroom area from passersby.
Roll-out the rebranding efforts
Is your business in the process of rebranding? The faster you can associate your new logos, colors, images, or slogans with your brand and company name the better. Your window perforations exponentially do this work for you by boosting visibility and making a memorable impression on your current customer base as well as new prospects.
Read our post about Building Visibility With a Visual Marketing Strategy to learn more about how to keep your brand fresh in the mind of potential customers.
Working 24/7: Let the light shine through at night
One of our favorite things about printed window perforation film is the way it looks at night when the interior lights shine through. Odds are, once your employees lock up at night, there are a series of interior lights left on for security purposes. Once the sun sets, that light shines through all those micro-punctures, creating a beautiful glowing effect with your brand’s logos and messages becoming the star of the show.
If you are a business that operates late into the evening, this is a great way to promote yourself, add some mystique to the interior, and still maintain the one-way view privacy benefits.
Promote from afar with perforated window signage
If your business has large glass fronts, your perforated window films will act like billboards. In fact, depending on your goals, we can help you design larger or smaller format designs that intentionally appeal to those who are standing closer up to the window or to capture the attention of those who are further away.
You can learn more about distance-specific branding in our post on Why Size Matters When it Comes to Branding and signage.
are you ready for your business to be seen?
Contact SpeedPro East Bay to learn more about how and where to use window perforations to enhance your business.