Freeways and streets are the most visible areas for vehicles to be seen. And if you’ve driven anywhere you probably have seen a wrapped car, van, bus or truck. Vehicle wraps are used in a various amount of ways. Some people wrap their car to be a new color and others may use it to showcase their art or to promote their business. Advertising a brand is the top reason vehicles get wrapped fully or partially. You might be thinking what’s the difference between a full wrap and a partial vehicle wrap.
Advertising with vehicle wraps
It is very popular to wrap a company vehicle because a moving wrapped car is a mobile billboard that can reach a massive amount of potential customers. According to the Out of Home Advertising Association of America, transit advertising accounts for between 16% and 18% of all revenue in the out-of-home advertising industry. Which furthermore means that transit advertisements are more effective than billboards that are above buildings. It is a smart investment for companies to wrap their vehicles.
why are car wraps a great advertising tool
Consumers are in their vehicles averagely at 18 hours a week from driving to go shopping, eating out, and commuting to work and home. 70% of shoppers say that they are influenced to do a purchase from seeing an out-of-home ad.
The best part of using wraps as advertisements are their longevity. Instead of a billboard or a magazine ad that may only run for a limited amount of time, a vehicle wrap will be seen every day for years to come, as long as the wrap is well-maintained. Transit advertising provides some of the best returns-on-investment in the industry.
Full vehicle Wrap
Vehicles with a full wrap are great if a company has the funds to do. Full wraps make any vehicle pop and a hard to miss and forget visual. The roof, sides, front and back of a vehicle will be covered in a wrap. With a full wrap, a company would be able to put more information and graphics onto their vehicle.
Partial Vehicle Wrap
If you are on a budget but still would like to put graphics on your vehicle then do a partial wrap. This wrap can be installed on your hood, trunk, and/or sides. You can also use this wrap seasonally; changing your graphics with the most needed product or service for that season.
Contact SpeedPro East Bay and our team will be more than happy to work with you in choosing which one you should use on your vehicle.