what Architectural signage?
Architectural signage is everywhere. It is in every business/building no matter what industry you are in. Architectural signage is a critical compound of commercial business. From the big windows of a car dealership to the walls and windows of a shopping center, architectural signage contributes highly to the long term signage of branding.
Whether is for branding decoration or informative signs, architectural signage can be seen everywhere.
As its name implies, architectural signage concerns buildings and man-made structures. It refers to the custom signs or a signage system that are seen throughout a commercial or public space, often within a specific building, facility or campus. In other words, these elements all come together in creating a well-designed signage mix, which overall represents your business, and complements the physical space or structure’s environmental décor.
Some examples of architectural signage are:
- Oversized, large-format graphics
- Textured wall murals and coverings
- Directional signage
- Glass finishes and fixtures
- Contour-cut and dimensional signage
- ADA safety signs
- Digital signage
All these signs are used mainly to promote your business’s brand or are used to help in wayfinding. They all also bring a sense of professionalism to your business/building. It is necessary for businesses to have and use architectural signage throughout their location(s).
Architectural signs should all work together under a unified design language, material, typography and brand representation, in order to create a sense of order and cohesion. Sign and brand standards play a role in having consistent brand design lines.
What’s the difference between architectural signage and other types of signage?
The overall function and use of architectural signage play a major difference in separating it from other types of signage. Architectural signage is used for long-term lengths for a business. While other types of signages such as vinyl banners, point-of-purchase displays, and event tents are often used as temporary marketing prints that are used to promote a brand or special promotion. These signs are easy to remove, and transport; they are not typically a permanent part of a building’s design.
Architectural signage is a long-term solution, playing a significant role in a building’s unchanging design and navigability. This includes everything from directional signage pointing toward bathrooms, exits and other key areas, to permanent wall murals and environmental graphics built directly into a physical structure itself.
An example of architectural signage can be the permanent brand logo blown up and placed on the walls of a building and the short term signage can be a pop-up sign that promotes a seasonal special for a certain product.
There is a diverse list of materials that can be used for architectural signage system. Depending on the signage’s particular placement and function, you can choose from these different materials and finishes that are usually only used in architectural signage, such as:
- Finished wood
- Digital signage
- Architectural films and finishes
Each material features diverse practical and aesthetic applications, but they are all durable and built to last. Whether implemented in a building’s interior or exterior environment, strong architectural signage is designed as a permanent solution for branding, wayfinding and dozens of other utilitarian purposes.